I was approached to Produce and Direct a 360° internal campaign video for UCB, nurturing an empathetic understanding towards women of a child bearing age who struggle with psoriasis. The concept was developed between the team at Ivory Worldwide, Ruder Finn and I to draw a narrative thread from the brief that exhibited the best technology of 360° filmmaking.

The film was screened at World Psoriasis Day in Belgium.

The film is owned and copyright protected by UCB, please contact me directly if you wish to view examples from the film.

Role: Director / Producer

DOP: Jonny Johnson

Client: UCB Pharma